Martin @ Blog

software development and life.


Interesting article on Microsoft’s marketing strategies

This article is about the ‘vapour ware’ strategie Microsoft uses in order to push products from other companies of the radar. The article specifically tells the story on Microsoft’s Cairo, a product which never appears on the market. The article describes how this story resemble the current marketing buzz Microsoft is generating around Vista. Interestingly, it seems that Microsoft promised a ‘object oriented filesystem’ already back in 1993, but seems to be incapable of delevering such a filesystem even now in Vista (WinFS would be a part of Vista, but eventually was not of high enough quality to be shipped with Vitsta, according to Microsoft). When you read such an article, you’ll be almost ashamed for believing all the articles an publications on Microsoft products in the early nineties.

A ‘must read’ for Microsoft lovers and haters (I hope the first group will get to its senses after reading this 🙂 ):

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